We have worked with OAT since 2013, boosting its growth and profile through a wide-ranging, integrated communications programme. We lead on positive PR for the Trust’s 38 academies, with local media being especially important, ensuring OAT is positively represented in the media that current and prospective parents trust most.
We work with OAT’s senior leaders and principals to generate good news stories, draft and agree press releases, and then issue them to media (local, trade and national where appropriate). We also regularly prepare articles for publication in Schools Week on behalf of OAT’s executive team.
For set-pieces, like exam results days, we lead on social media, and have media-trained many of the Trust’s senior leaders, so they can maximise the benefits of this annual news opportunity.
Stakeholder engagement extends to national and local politicians – including securing a visit from the then Prime Minister David Cameron – and communications with parents, staff and the wider community. We oversee all reputation management support, handling incoming media enquiries and leading on Ofsted reports, new schools, test and exam results, and staffing changes.