CASE STUDY

Notcutts

We deliver long-term, proactive PR support for this family-owned group of garden centres, achieving consistent, positive media coverage to boost footfall across their 19 locations nationally.

The Situation

Notcutts is a family-owned group of 19 garden centres across the country, each with their own distinct character. Founded in 1897, Notcutts is a leading name in horticulture and home gardening. To meet the changing needs of its customers, each Notcutts garden centre has since expanded as a leisure destination with its own restaurant, gift ranges, bespoke homeware, furniture, pet supplies and more alongside a popular range of plants and gardening supplies.  

Garden centres have evolved and the brief from Notcutts is to further develop and enhance the group’s brand reputation and drive footfall into 19 local centres, with PR to reflect the Notcutts heritage and its forward-thinking approach to quality customer experience and products. 

What we did

Since 2016 we have been working with Notcuttsin-house marketing team to promote group-wide activities to draw footfall during key periods (Christmas and summer holidays), alongside localised activity to support each garden centre’s own community relations. We also support with a schedule of horticultural trade PR to ensure Notcutts remains at the forefront of the sector and is visibly demonstrating growth, team support and customer care. 

The Result

PR is firmly rooted in the overall marketing programme and consistently delivers media coverage in key regional and hyperlocal media across the 19 garden centres, and regular coverage in top-tier horticultural trade media. Despite competition from online retail and discount gardening stores, Notcutts maintains a loyal customer base and has continued to see steady business growth, therefore investing in numerous expansion projects, sustainable energy installations, and the acquisition of their 19th garden centre in Cambridgeshire in 2022. 

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