CASE STUDY
Moda Living appointed PLMR to deliver consultation, stakeholder engagement, public affairs and communications support for two major Build-to-Rent developments in Birmingham: Great Charles Square in the Jewellery Quarter Conservation Area and Plot D at New Garden Square on Hagley Road.
Both schemes were significant in scale and prominence. Great Charles Square proposed 722 new homes, including a 39-storey tower in a sensitive heritage location, while New Garden Square formed part of a wider masterplan delivering 462 apartments in a 37-storey building between the city centre and Edgbaston. Securing planning permission required a carefully managed engagement programme to build understanding, address concerns and generate stakeholder and political support.
PLMR developed and delivered tailored engagement strategies for both schemes, centred on early dialogue and clear, consistent messaging. We engaged local residents, community organisations, business groups and elected representatives to ensure proposals were understood and feedback could inform the plans.
Our team facilitated strategic meetings with key decision-makers at Birmingham City Council and the West Midlands Combined Authority, aligning the developments with local priorities and regeneration objectives. We also delivered comprehensive public consultations, supported by proactive media engagement to highlight the schemes’ contribution to housing delivery and long-term investment in the city.
Both developments secured planning permission with limited opposition and strong stakeholder backing. The early, strategic engagement undertaken by PLMR ensured concerns were addressed and decision-makers had confidence in the proposals at committee stage. These approvals represent significant milestones for Moda Living’s investment in Birmingham and demonstrate the impact of well-managed consultation and public affairs support in delivering complex urban regeneration projects.
PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.
