We recognised that the route to success was to demonstrate not only the key strengths of the proposals at Plot D – transforming a brownfield site to deliver hundreds of new homes, public realm, and amenities – but also how these plans fitted within an exciting and transformative neighbourhood masterplan at New Garden Square.

PLMR executed a public relations strategy which included community and stakeholder engagement, as well as wider communications support and political insight.

In doing so, we secured meetings with a number of key stakeholders, including a Ladywood ward councillor and officials at Birmingham City Council and the West Midlands Combined Authority.

We also delivered leaflets to local residents, produced a consultation website, and publicised within the local media, before a two-day public exhibition with detailed exhibition boards and content was held. During the two days, we welcomed a number of attendees.

Over the course of the consultation period responses to the proposals were overwhelmingly positive. Once submitted the application achieved very limited opposition, thanks to the early engagement work and continued discussions with key stakeholders.