Ironmongery Direct

How PLMR Genesis helped IronmongeryDirect build its profile and reputation



The Situation

IronmongeryDirect is the UK’s largest specialist ironmongery supplier. The company has been supplying architectural ironmongery to tradesmen for 50 years. Starting out as a traditional shop, today customers can browse over 17,500 products in its catalogue and online.

IronmongeryDirect’s core audiences are made up of sole traders and small trade businesses. The company needed to build its profile and reputation across its key target audiences as well as increase website traffic and new customer orders.

What we did

Through thought leadership pieces, product promotions and survey-based research a sustained and thorough PR programme across trade, local and national media is delivered throughout the year promoting and growing the IronmongeryDirect brand.

The Result

A strong and recognisable brand, now among the Top 350 internet retailers in the UK, has been built. The company continues to experience impressive year-on-year growth and is trusted by its customer base with high levels of repeat orders.

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