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CASE STUDY

Holmes Care Group

How PLMR boosted the social media platforms of a UK-based care home group

Client

Holmes Care Group

Sector

Services provided

The Situation

PLMR was tasked with boosting social media platforms for Holmes Care, a care home group with 20 homes based around the UK.

What we did

PLMR created eye-catching graphics in line with their brand guidelines to display quotes from loved ones, carehome.co.uk scores for homes, awareness days and award wins with engaging written content to go with it. We also post day to day home content of residents taking part in activities, celebrating occasions, etc. We took over their social accounts in September 2021 and have already seen a substantial increase in engagement across all platforms.

The Result

Since we took over the social accounts, we have achieved:

Twitter

  • 5,900% increase in retweets
  • 5,700% increase in clicks
  • 126,000% increase in likes
  • 3,100% increase in followers
  • 167,000% increase in engagements
  • 6.9M% increase in impressions

Facebook

  • 6% increase in impressions
  • 631% increase in link clicks
  • 144% increase in posts

LinkedIn

  • 1,401% increase in page views
  • 1,290% increase in unique visitors
  • 835% increase in clicks
  • 37% increase in followers

Instagram

  • 104% increase in followers
  • 31% increase in comments
  • 126% increase in impressions
  • 105% increase in likes

Add PLMR to your contacts

PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.

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