CASE STUDY

Holmes Care Group

How PLMR boosted the social media platforms of a UK-based care home group

Client

Holmes Care Group

Sector

Social Care

Services provided

Social Media Management

The Situation

PLMR was tasked with boosting social media platforms for Holmes Care, a care home group with 20 homes based around the UK.

What we did

PLMR created eye-catching graphics in line with their brand guidelines to display quotes from loved ones, carehome.co.uk scores for homes, awareness days and award wins with engaging written content to go with it. We also post day to day home content of residents taking part in activities, celebrating occasions, etc. We took over their social accounts in September 2021 and have already seen a substantial increase in engagement across all platforms.

The Result

Since we took over the social accounts, we have achieved:

Twitter

5,900% increase in retweets
5,700% increase in clicks
126,000% increase in likes
3,100% increase in followers
167,000% increase in engagements
6.9M% increase in impressions

Facebook

6% increase in impressions
631% increase in link clicks
144% increase in posts

LinkedIn

1,401% increase in page views
1,290% increase in unique visitors
835% increase in clicks
37% increase in followers

Instagram

104% increase in followers
31% increase in comments
126% increase in impressions
105% increase in likes

Holmes Care Group

The Situation

What we did

The Result

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