CASE STUDY

Havebury Housing

How PLMR Genesis helped Havebury Housing manage their reputation with local, regional and national stakeholders

Client

Havebury Housing

Sector

Services provided

The Situation

Havebury is a not-for-profit social housing association managing around 6,500 properties for affordable rent and shared ownership across Suffolk and the East of England.

Our challenge was to work closely with the business and communications team and the chief executive to develop and manage Havebury’s reputation with local, regional and national stakeholders and to support the effective development of the Tenants’ Forum.

What we did

Proactive media relations ensured Havebury was never out of the news while our event management support for official openings and community events built positive relationships with tenants and influencers. We also managed design and print including the 24-page Havebury News tenant magazine, Annual Report and around 150 leaflets.

The Result

The full service marketing communications expertise from PLMR Genesis helped Havebury to develop a very positive brand reputation with key opinion formers in housing development as well as productive two-way relationships with tenants. This supported Havebury to progress its ambitious new build programme.

Havebury Housing

The Situation

What we did

The Result

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