PLMR initially supported the Greenwood Academies Trust team by developing a narrative for each of the videos, ensuring key messages were effective captured and the Trust’s strengths amplified as much as possible. This included liaising closely with members of the senior leadership team to develop video outlines and a messaging framework which acted as a basis for the scripts in pre-production.

Our creatives then attended a two-day shoot at various academy locations and recorded 22 interviews with teachers, staff, and the senior leadership team. Our team also captured footage of the academies, and pupils. After filming PLMR edited, produced motion graphics, and crafted sound design for each individual video.