Greenwood Academies Trust, a large multi-academy trust, with schools across the Midlands and East of England were looking to produce a variety of professional films to anchor their core principles and explain more about their educational approach and ethos to key stakeholders including prospective parents, staff, and sector peers.
PLMR initially supported the Greenwood Academies Trust team by developing a narrative for each of the videos, ensuring key messages were effective captured and the Trust’s strengths amplified as much as possible. This included liaising closely with members of the senior leadership team to develop video outlines and a messaging framework which acted as a basis for the scripts in pre-production.
Our creatives then attended a two-day shoot at various academy locations and recorded 22 interviews with teachers, staff, and the senior leadership team. Our team also captured footage of the academies, and pupils. After filming PLMR edited, produced motion graphics, and crafted sound design for each individual video.
PLMR delivered eight professionally crafted videos for the Trust which have been shared across their network and have been published on the Trust’s YouTube channel, also helping amplify the digital footprint. The videos can be found here.
PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.