Grant Thornton

How PLMR Genesis helped Grant Thornton increase their brand awareness across the East of England


Grant Thornton

The Situation

Grant Thornton is one of the UK’s top five accountancy firms, offering expert financial and business advisory services from 24 regional offices across the country. Client since 2011.

To increase Grant Thornton’s brand awareness across the East of England, with focus on the firm’s annual ‘Limited’ reports. The findings of these detailed studies into the financial performance of the 100 largest companies in each county across the region are presented at a series of major events.

What we did

A year round, strategic communications campaign to support Grant Thornton’s marketing and sales activities and deliver new business, encompassing targeted PR across multiple channels and content for social media.

The Result

Achieved 100% coverage in target media for Grant Thornton’s eight 2018 ‘Limited’ events. Print media reach hit 1.93 million, broadcast coverage achieved for six events, including TV for two. Event attendance increased 9%, delivering new client leads and estimated sales resulting in a marketing ROI of 19:1.

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