CASE STUDY

Global Container Services

How PLMR Genesis helped Global Container Services improve their company credentials and reputation
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Client

Global Container Services

Sector

Technology and Science

Services provided

Video Production

Graphic Design

The Situation

Global Container Services is a customs clearance, freight forwarding and logistics services provider to the shipping industry based in Felixstowe, home of the UK’s biggest container port.

To improve their company credentials and reputation, whilst also promoting their services to their target audience. There was a need to update the brand identity and image through improving their marketing collateral.

What we did

A fresh, new brand identity was created based on the existing logo and this was translated into a new corporate brochure, advertising materials and direct marketing campaigns. At the same time, core messaging and market positioning was developed to make stronger and more compelling.

The Result

An overall improvement to the company’s look and feel that made them stand out in their competitive marketplace. The advertising and direct marketing campaigns delivered increased levels of website click-throughs and enquiries.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.

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