In the summer of 2011, the UK faced one of the biggest crises it had ever seen in Health & Social Care. Southern Cross, the country’s largest independent elderly care home provider was verging on administration, leaving 14,000 jobs at risk, and over 10,000 elderly people fearing for their homes.
From this crisis emerged many leaders across the Health & Social care sector. In just 94 days one such team led by Dr Chai Patel formed a new company called HC-One and took over 241 care homes that were formerly part of Southern Cross.
PLMR worked with HC-One to:
- Overcome the negative legacy of Southern Cross
- Minimise negative media coverage
- Create a new brand and identity underpinned by strong messages
- Provide full strategic crisis communications and 24 hour press support