CASE STUDY

FirstCare

How PLMR helped an absence management platform find its voice on social media.
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Client

FirstCare

Sector

Healthcare

Services provided

Social Media Management

Video Production

The Situation

PLMR was tasked with boosting the social media platform of FirstCare, an absence management firm with fascinating data on UK workplace health and absence.

What we did

PLMR created eye-catching graphics displaying this data and engaging written content to go with it – the results after only a month of social media management by PLMR were astounding. 

Part of our social media strategy included creating bespoke motion graphics to further communicate the findings of First Care’s Index Reports. These motion graphic videos took the reports statistics and communicated them in a visually interesting way. PLMR created 3D assets and animated charts, as well as a dynamic 3D map of the UK which reacted to absence statistics.​

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The increase in profile visits to the FirstCare Twitter account
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The increase in new followers on the FirstCare Twitter account
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The increase in new users referred to the website through the FirstCare Twitter account

The Result

PLMR’s work achieved:

  • 602% increase in profile visits to the FirstCare Twitter account​
  • 1,600% increase in new followers on the FirstCare Twitter account​
  • 116% increase in mentions on the FirstCare Twitter account​
  • 5,100% increase in new users referred to the website from the FirstCare Twitter account​
  • 1,050% increase in custom button clicks from the FirstCare LinkedIn​
  • 69% increase in page views on the FirstCare LinkedIn​
  • 44% increase in new visitors to the FirstCare LinkedIn
  • 300% increase in new users referred to website from the FirstCare LinkedIn​
  • The number of visitors who were Vice Presidents increased from 1% to almost 14%, reflecting the aim of engaging more high-level decision-makers

 

The animations PLMR created for each index reports were eye catching for both industry professionals and social media users seeing the statistics for the first time. The motion graphics were also cut down to create sharable content for social media which helped push the release of each report. Links to the videos can be found here for Q1 2020 and here for Q2 2020.​

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.