CASE STUDY

Exemplar Health Care

How PLMR helped Exemplar Health Care to build their media presence and position them as a thought leader in the sector

Client

Exemplar Health Care

Services provided

The Situation

Exemplar Health Care is a leading provider of nursing care for adults with complex needs. Since March 2023, PLMR has played a crucial role in supporting their rapid expansion, with ten new care homes opened in 2023 and five in 2024 so far.

What we did

Leveraging our deep understanding of the health and social care sector, PLMR has developed and executed a strategic PR program that has not only enhanced Exemplar Health Care’s media presence but also positioned them as a thought leader in the sector. This expertise has allowed us to build strong relationships with senior managers at Exemplar Health Care and enabled us to produce high-quality thought leadership pieces with minimal guidance. This approach has saved valuable time for their leaders, allowing them to focus on other essential aspects of their roles while strengthening the provider’s reputation.

The Result

Our thought leadership efforts have been showcased in a number of key publications. In Caring Times, Dave Daniels-Ekarte, Head of Hotel Services, discussed the provider’s innovative approach to modified diets, highlighting how meals are about more than just “nutrition” and how they play a key role in improving quality of life for residents. In the same publication, Sophia Feurtado, Service User Engagement Manager, discussed the importance of involving residents in the running of homes and corporate decision-making, further cementing Exemplar Health Care’s reputation for prioritising service user engagement.

For Care Home Professional, Matthew Blain, HR Director, explored how Exemplar Health Care has adapted its recruitment and training processes to meet the challenges of rapid expansion while maintaining the high-quality care they are known for. In Nursing Times, Joanna McCabe, Exemplar Health Care’s first-ever Huntington’s disease nurse consultant, underscored the provider’s leadership in specialist care for this condition.

Our overall efforts have secured a strong balance between local, regional, and trade media coverage, with more than 350 pieces of coverage secured in 18-months celebrating home openings, local service stories, and reinforcing Exemplar Health Care’s reputation as a trusted partner to Commissioners and a leader in service user engagement.

Add PLMR to your contacts

PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.