CASE STUDY

EOGB Energy Products

How PLMR Genesis helped EOGB Energy Products establish a credible voice within the heating industry

The Situation

EOGB Energy Products is a leading UK manufacturer and distributor of high-quality dual fuel burners and heating systems for domestic, commercial and industrial applications. The company also provides extensive training offering accredited industry courses.

To establish EOGB as a credible voice within the heating industry and specifically drive-up business in the commercial and industrial markets.

What we did

The integrated communications strategy includes securing media coverage in key sector press, regular e-newsletters and e-shots, social media management, marketing literature and writing award entries. SEO and website management complete the integrated approach.

The Result

EOGB’s profile has significantly improved within its target markets through high levels of coverage in key trade press, increased engagement on social media, multiple award wins and incisive messaging in email newsletters. The ongoing SEO consistently drives up website performance and visitor numbers.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.