Edge Hotel School (University of Essex)

How PLMR Genesis helped Edge Hotel School (University of Essex)


Edge Hotel School (University of Essex)


The Situation

The Edge Hotel School is a department at the University of Essex and a leading provider of degrees in hospitality and event management for UK and EU students. The courses include comprehensive work experience to give students the skills, training and education they need to succeed.

To raise awareness of Edge Hotel School among school leavers and increase the number of students who enrol on courses. This was part of a wider objective of promoting the benefits of a career in hospitality.

What we did

An integrated PR and digital approach was taken with the primary focus on Facebook and Google adverts targeted at school leavers in Essex. This was supported with a strategic PR campaign to promote wider brand awareness.

The Result

The digital advertising campaigns led to an increase in traffic to the website and applications from students – the key objectives for the Edge Hotel School. Regular print and broadcast coverage also positioned the University as a leader in work experience led university degrees.

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