A targeted Facebook advertising campaign was initially launched for six weeks from 12th July. The video, ‘This Community Can’ graphics and Leah’s case study were all used in the advertising. We recognised that Leah’s case study was performing the best, so the budget was reproportioned mid-way through the campaign to ensure maximum results.

Within the first six weeks, the campaign generated 352,430 impressions, 86,054 unique reach, and 2,384 click-throughs to the ECL Sensory Services website landing page. Due to its success and some remaining campaign budget, the Facebook campaign was extended for a further six weeks from 25th August, with a focus on Leah’s case study again (due to its popularity) and a new message for Essex businesses/workplaces. This extended campaign achieved 333,690 impressions, 80,718 unique reach, and 1,998 clicks.

In total through both campaigns, the Facebook advertising reached over 160,000 individuals in Essex, and the adverts were seen almost 700,000 times. There were 4,382 total clicks to the website (ECL Sensory Service landing page).