In a creative effort to ensure the classes were available to as many people as possible, PLMR streamed them as-live on several channels at once including Twitter, Facebook, and YouTube at 12pm on Mondays, Wednesdays, and Fridays. We promoted the classes on our channels and from Daley Thompson’s own Twitter and Facebook accounts, as well as creating shareable infographics. To further promote the classes in a creative way, we fielded questions and requests for advice from social media for Daley Thompson to answer, delighting his many fans across the world. The project was incredibly successful, achieving great feedback from users, media coverage and over 150,000 views across all platforms.
Ultimately the enormous success led to Virgin Media buying Daley Fitness classes, with them now being broadcast every weekday on channel 997, a dedicated ‘Get Moving’ channel created just for Daley Fitness. From its launch, Daley Fitness became the number one video series on the Virgin On-Demand platform in their COVID-19 category. This result proves just how effective the PLMR x Daley Fitness project was, having started pro-bono as an idea to help people cope with the physical and mental struggles of lockdown and use the skills of trainers who would otherwise be sitting idle, it was picked up by a major media broadcaster and now is accessible to millions of people across the UK.