The UK General Election - 4th July 2024



Curious Minds

Rebranding an ambitious cultural education charity


Curious Minds

Services provided

The Situation

Curious Minds is an ambitious charity that works to provide strategic support to the cultural education workforce and deliver learning and development programmes that help diversify and professionalise the field of cultural education. They engaged PLMR to create a new visual identity and roll it out across their internal and external facing documents, as well as supporting with the internal launch of the document by carrying out a training session with its team on how to use the templates.

What we did

PLMR worked with staff at Curious Minds to identify the key values they wanted to portray with its new visual identity. Our rebrand work for Curious Minds included selection, development and design of: Logo and visual language; Brand guidelines document; Word and PowerPoint Templates; Bespoke Icons; Social media banners; Suite of sub-brand and partnership logos; Photography guidance; Email signature design; Corporate brochure layout.

The Result

The new visual identity brought its existing materials to life, with a youthful, engaging and compelling visual language. The Curious Minds team was delighted with the rebrand, coming back to PLMR for the design of further marketing collateral and for a comprehensive strategy document design.

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