CASE STUDY

CREST Awards

How PLMR helped boost engagement on the social media platforms for CREST Awards

Client

CREST Awards

Services provided

The Situation

CREST is a scheme that inspires young people to think and behave like scientists and engineers.

PLMR Digital was tasked with boosting the social media platforms for CREST Awards by drafting and scheduling engaging content for their Facebook and Twitter accounts.

 

What we did

PLMR created eye-catching graphics displaying their activities and wrote engaging content to go with it to help boost their overall engagement and appeal more to their target audiences of teachers, students and parents with an interest in STEM (Science, technology, engineering, and mathematics).

The Result

Over a one month span, we achieved the following:

Twitter

21.6% increase in tweets

24% increase in post link clicks

30.4% increase in new followers

Facebook

26% increase in page views

33% increase in page likes

26% increase in post reach

92% increase in post engagement

Due to these successful ongoing monthly results, CREST have become a long-term client of PLMR Digital.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.