CASE STUDY

Coventry – UK City of Culture 2021

Helping the city of Coventry to be UK City of Culture from day one.
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Client

Coventry City of Culture Trust

Sector

Built Environment

Services provided

Public Affairs

Public Relations

The Situation

The Coventry City of Culture Trust was formed to promote the city’s bid to win the coveted position of “UK City of Culture 2021”. The team enlisted Advent (now part of the PLMR Group) to assist on everything from announcing the city’s plans to bid, through to handling the media on the historic night in Hull in 2017.

What we did

Advent generated regional press coverage galvanising support, helping to establish social media channels and placing national features to showcase the city including BBC Breakfast, The Guardian, The Observer and the Big Issue.

The Result

Following the successful bid, Advent has continued its work with the Coventry City of Culture Trust working on its media profile, including build-up activity, major announcements and its response to the COVID-19 pandemic.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.