CASE STUDY

Coventry and Warwickshire Growth Hub

How PLMR Advent have supported Coventry and Warwickshire Growth Hub.
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Client

Coventry and Warwickshire Growth Hub

Sector

Professional Services

Services provided

Public Relations

The Situation

Coventry and Warwickshire Growth Hub is part of the Growth Hub network funded by Government and local stakeholders to provide one-to-one advice and on-going business support to businesses throughout the sub-region.

PLMR Advent has been the retained agency since its inception in 2014 which has involved visiting SMEs across Coventry and Warwickshire in a wide range of sectors from engineering plants to design studios to tell their stories of how they have expanded, refurbished their premises or hired extra staff following the advice and support of the Growth Hub and its stakeholders.

What we did

PLMR Advent has promoted the ‘front-door’ services that the CW Growth Hub provides by interviewing business owners and management teams to highlight their positive experiences with the organisation and encourage other firms to access the business support initiatives and programmes that are available in Coventry and Warwickshire and to contact its experienced team of account managers.

We also promote events the Growth Hub organises with pre and post-event publicity and promote other services it provides including the FinditinCW supply chain for SMEs and the CW Employment Solutions portal which connects employers and job seekers.

The Coventry and Warwickshire Growth Hub has become a stand-alone organisation and remained an independent business-led support service since the closure of CWLEP in March 2023, which means PR and communications remain integral in ensuring businesses in Coventry and Warwickshire are aware that the Growth Hub is very much still open to help companies with their full range of services.

The Result

Since 2014, the Growth Hub has created around 10,500 jobs, added £400 million in gross value to the local economy, and leveraged £300 million in private sector investment for businesses with funding support.

Annual performance data and firm level data has highlighted that the Coventry and Warwickshire Growth Hub has an average of 22 per cent engagement – almost triple the average of other Growth Hubs.

PR has been increased since the closure of CWLEP to continue to connect with more firms from sole traders to international companies.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.