To facilitate the location targeting required for the campaign to be successful, digital advertising was employed with a geofence surrounding the village. The campaign was active for two months during a critical period in assessing interest in the service. The Sudbury campaign utilised paid social media and PPC (search & display) and alongside a dedicated microsite to reach key audiences in the area. Combining search terms related to both general ISPs such as “broadband packages” with more specialised terms including “broadband for online gaming/streaming” enabled the campaign to reach audiences with varying levels of knowledge regarding the subject matter.