CASE STUDY

CareUK

The creation of an extensive consultation strategy to influence local opinion and create support for the planning proposal
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Client

CareUK

Sector

Charities

Services provided

Planning Comms

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The Situation

The proposed development site had difficult access and a chequered planning history. Previous applications for residential developments had been refused. So when Care UK wanted to build a care home on this site PLMR designed an extensive consultation strategy to influence local opinion and create support for the scheme.

What we did

Working closely with Care UK, PLMR ensured its communications catered to the specifics of the site and Banbury’s Conservation Area.  To encourage public backing PLMR also maintained an open dialogue with the local community, businesses and politicians throughout the application process.

PLMR carried out comprehensive consultation with local residents, businesses, and politicians, both gauging their opinions and responding to any queries.  By effectively communicating the benefits of the scheme, public support from local stakeholders was established.

3D blue and white charity money pot

The Result

Councillors voted to grant permission for the proposal, following a Ward Member advising that all of his previous concerns had been addressed, ensuring that PLMR’s 100% track-record of success with Care UK continues.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.