We delivered a four-year proactive PR, media relations and stakeholder engagement programme. The work delivered by PLMR Genesis paved the way for planning approvals, publicised construction milestones, celebrated each care home opening, built and managed stakeholder relationships, and supported sales once open. We also delivered copywriting for regular community newsletters and quarterly magazines to support effective stakeholder relations. 

We organised community activities with local schools and groups – including art projects, school tours and special event with Ed Sheeran – to build relations and generate positive PR opportunities. 

Throughout the project we also managed sensitive messaging and issue management around the closure of the original care homes, the movement of residents into their new-build homes, neighbourhood concerns, stakeholder disputes and managing CQC ratings once the homes were fully operating. This required careful, bespoke, transparent communication and strong relationships with the local media to maintain Care UK’s reputation in Suffolk.