CASE STUDY

buk Solutions

How PLMR Genesis helped buk Solutions launch its new brand

The Situation

buk Solutions is one of the UK’s leading conferencing technology companies providing audio-visual solutions for permanent installations, conferences and events, meetings and related applications. The company has delivered for numerous global events, including NATO, UN and G20 summits, London 2012 Olympics and Paralympic Games.

Formerly Brahler ICS but then renamed, buk Solutions tasked PLMR Genesis to create and launch its new brand, including designing and developing a new website. Both prior to rebranding and since, Genesis has been instrumental in raising the company’s profile within its target markets.

What we did

The marketing strategy and plan focused on creating a new brand identity and re-launching buk Solutions with its new identity to target markets. A synergy of PR, website design and development, content creation, SEO, marketing materials and social media successfully promoted the company’s core capabilities and expertise.

The Result

The new brand identity presents buk Solutions as a modern, forward thinking and solution-orientated company. The updated website, marketing collateral and engaging PR and social media content have raised BUK’s profile and built its brand reputation as a leading player in its markets.

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