CASE STUDY

BGCI

How PLMR launched a landmark report and received national coverage.
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Client

Botanical Gardens Conservation International

Sector

Sustainability

Services provided

Public Affairs

Public Relations

The Situation

PLMR worked alongside BGCI to ensure their newest report received worldwide recognition. ‘The State of the World’s Trees’ was a landmark piece of research, bringing together the expertise and insight of more than 60 institutions and 500 experts worldwide. The report found that more than 30% of the World’s tree species face extinction and outlined steps which policymakers, businesses and individuals could take to mitigate this.

What we did

To support the launch, PLMR distilled the reports complex scientific findings into a compelling press release, using case studies and bringing out local stories, advised on additional media and social media collateral, and designed a targeted media stakeholder list across print and broadcast. To complement this, PLMR convened and secured attendance to a press conference on the day prior to the report’s launch to ensure that media organisations had the opportunity to ask any clarification questions they needed.

The Result

The report’s launch received worldwide coverage across both print and broadcast. Highlights included:

  • More than 80 pieces of online coverage received across 6 continents
  • Coverage received in high-profile national sites, such as the BBC, The Times, Mail Online, The Guardian, France24, Reuters and CNN
  • The social media support and retweets from climate change activist Greta Thunberg, as well as influential bodies Greenpeace and the WWF
  • Broadcast coverage in England, Wales, Ireland and New Zealand, including segments on high-profile shows such as Radio 4’s The Today Programme, Times Radio’s
  • Drivetime Show and BBC One’s Lunchtime News

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.