PLMR first supported the school to undertake a communications audit which provided a comprehensive review of its existing materials and approach to communications, as well as recommendations going forward. We also created key messaging to hone-in on the “unique selling points” which positively differentiated the School from others.

Using this messaging, PLMR then supported Beths with renewing its brand guidelines and created two new promotional prospectuses for its secondary school and sixth form. PLMR spoke with senior leaders to gain deeper insight into the school community and then drafted the copy for both prospectuses, highlighting messaging that showcased the school to prospective students and parents and attracted them to the School. PLMR also created a design and advised on the use of imagery to help depict the School’s values and ethos effectively.

The prospectuses were supported by the PLMR creative team producing two new videos to promote the school, again for its secondary school and sixth form, with interviews with teachers, senior leaders and students. This provided the school with engaging content which was leveraged at the upcoming open days, and future-proofed so it can continue to be used for the foreseeable.