Airtight on Asbestos

How PLMR created a distinct 3D animated video to help support reduce the risk of asbestos to teachers and children


Airtight on Asbestos

Services provided

The Situation

The Airtight on Asbestos campaign is focused on reducing the risk of teachers and children of inhaling asbestos particles from school buildings still containing asbestos. The campaign, which is powered by ResPublica, sought to create an animated video to illustrate the key aspects of their campaign.

What we did

PLMR drafted the script of the motion graphic video, before setting to work created 3D animated characters and environments. PLMR’s team crafted 3D assets including a school, classroom, teacher, and pupils. These were then posed, animated, and rendered. Music, VO, and sound effects were added to the final edit of the video for maximum impact.

The Result

PLMR delivered a well-crafted animated infographic video, which can be found here. By utilising a stripped back style, the imagery works to communicate more complicated topics in the campaign.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.