CASE STUDY
PLMR has worked with the Adecco Group in their advocacy for new legislation in the UK, which would require employers to implement a menopause policy to protect individuals experiencing menopause.
PLMR worked to raise awareness about menopause and garner support from key political stakeholders across the political spectrum and securing significant speakers for events, such as to celebrate International Women’s Day.
This extensive stakeholder engagement programme has involved strategic meetings with influential MPs, including:
Through these engagements, PLMR facilitated direct discussions on the topic and elicited responses from relevant Ministers including:
Our work also included engagement with former Ministers:
Third-party engagement also included:
PLMR also worked to facilitate conversations between the Adecco Group and the Labour Party and engaged extensively with the political and policy manager to the Rt Hon Angela Rayner (Deputy Leader, Shadow First Secretary of State, Shadow Chancellor of the Duchy of Lancaster and Shadow Secretary of State for the Future of Work) as well as the policy advisor to Anneliese Dodds (Shadow Secretary of State for Women and Equalities, Party Chair and Chair of Labour Policy Review).
Through our work with the Labour Party, we successfully supported the development of a menopause policy into the Labour Party’s manifesto. In an exclusive with The Telegraph, Labour announced that companies with over 250 employees would be required to submit an annual action plan outlining the adjustments they are making to support female employees experiencing menopause. With the Labour Party well positioned to form the next government, their adoption of Adecco’s policy recommendations is a significant success story and presents an incredible platform to see these policies implemented in the next parliament.
Additionally, thanks to this persistent profile-raising and advocacy, the Government announced in the House of Commons that Helen Tomlinson from the Adecco Group was to be appointed England’s first-ever Menopause Employment Champion. This position has provided Adecco with the platform to raise awareness about menopause-related issues in the workplace and advocate for the benefits of supporting women to remain in work and progress. This announcement received widespread press coverage such as in The Times and The Independent and has also generated extensive media opportunities for Adecco including invitations to contribute articles on the economic implications of menopause for the World Economic Forum.
Ms Tomlinson’s appointment has further led to fantastic engagement opportunities including roundtable discussions at No.10 Downing Street with Mims Davies MP and No.10’s Special Advisor for faith and outreach, and we have also secured the opportunity for Ms Tomlinson to meet with No. 10’s Special Advisor on Business Relations.
PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.
