The UK General Election - 4th July 2024



Acid Survivor’s Trust International

How PLMR supported ASTI to launch their new UK based ‘Project Irreversible’


Acid Survivor’s Trust International

Services provided

The Situation

ASTI had sourced exclusive FOI data shedding light on acid attacks in the UK. They were keen to leverage PLMR’s expertise to publicise this data and support the launch of their new UK based ‘Project Irreversible’, their prevention initiative to counter the rise in acid attacks, as well as their vital work supporting victims of acid attacks around the world.  

What we did

Leveraging ASTI’s data and insights, as well as our own widespread media connections, PLMR optimised the press release and issued the data widely to ASTI’s target national audiences. PLMR advised and managed all media engagement, identifying key targets and leveraging or extensive networks to make sure ASTI’s important data could reach the widest audience possible 

The Result

PLMR’s work saw ASTI receive widespread attention in national media for their data, and become a go-to voice on issues around acid attacks. We secured more than 70 pieces of coverage, including eight national pieces. The coverage helped raise awareness of the severity of acid attacks in the UK and showcased ASTI’s work to a wide national audience.  

Their insightful data continues to be used by publications across the UK when acid attacks dominate the media agenda. 

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.