The UK General Election - 4th July 2024



A Landmark ESG Report

How PLMR supported Gumtree to produce their ESG report


Gumtree UK

Services provided

The Situation

Gumtree, the UK’s leading classifieds marketplace, enables millions to of people effortlessly participate in the circular economy by buying and selling second-hand goods locally and affordably. With the platform already playing a crucial role in helping communities across the UK reduce waste and increase re-use, PLMR worked closely with the Gumtree team to create the platform’s inaugural Environmental, Social and Governance (ESG) Report. This Report explored the platform’s historic work to build a fairer and more sustainable future and highlighted plans for building on their successes in the years to come.  

What we did

Our work together stemmed from a recognition that, to amplify Gumtree’s voice as a champion for a circular economy and a more equitable society, the platform needed to effectively set out its commitment to being responsible and sustainably-minded across every part of its operations.  

PLMR began by working with Gumtree to gather information and data across the platform’s 20-year-long journey to illustrate its work as a responsible business. We then set out a vision for how the platform can contribute to a greener and fairer world – one in which the circular economy is at its heart.  

As part of this, we took a creative approach to communicating how the platform has and continues to embed best practice across all areas of its business. Inspired by the platform’s commitment to making ‘Good Finds’ happen for its users, PLMR expanded this vision into ESG under the three mirrored topics of Good Business, Good Citizens and Good People. Under each topic, PLMR articulated the platform’s journey to date, and established the platform’s future commitments as part of a roadmap for the future.  

Having prepared the text, PLMR then designed the report to ensure it effectively reflected its content while being visually impactful for the reader.  

The Result

After being involved in every stage of the process in its creation, PLMR launched the Report with a comprehensive range of influential stakeholders.  

Covering politics and industry, PLMR ensured that Gumtree’s ESG report was shared with the decision makers and opinion formers that matter. This includes the Labour Party, with PLMR securing a meeting for Gumtree with a senior Shadow Minister to discuss the commitments within the ESG Report.  

The report continues to be a landmark document for the platform and forms the basis of ongoing engagement with key stakeholders across Government and industry.  

Speaking of PLMR’s work to create the ESG Report, Jill Cotton, Gumtree’s Head of Public Relations, said:  

“PLMR are dream partners. The team is diligent, creative, flexible, and unafraid to push their clients to achieve excellence. We trust their counsel implicitly and are always happy with the assets they produce. PLMR’s direction of our recent ESG report was excellent, and they brought to life our vision in ways we could not achieve in-house.” 


The full report can be accessed here. 

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