Our work together stemmed from a recognition that, to amplify Gumtree’s voice as a champion for a circular economy and a more equitable society, the platform needed to effectively set out its commitment to being responsible and sustainably-minded across every part of its operations.  

PLMR began by working with Gumtree to gather information and data across the platform’s 20-year-long journey to illustrate its work as a responsible business. We then set out a vision for how the platform can contribute to a greener and fairer world – one in which the circular economy is at its heart.  

As part of this, we took a creative approach to communicating how the platform has and continues to embed best practice across all areas of its business. Inspired by the platform’s commitment to making ‘Good Finds’ happen for its users, PLMR expanded this vision into ESG under the three mirrored topics of Good Business, Good Citizens and Good People. Under each topic, PLMR articulated the platform’s journey to date, and established the platform’s future commitments as part of a roadmap for the future.  

Having prepared the text, PLMR then designed the report to ensure it effectively reflected its content while being visually impactful for the reader.