Mara Smith

Account Manager

Mara joined PLMR as an Account Manager in January 2026 and supports a range of client accounts across the education sector, helping them achieve their organisational objectives through strategic, integrated communications.
Before joining PLMR, Mara gained a breadth of PR experience across health and consumer PR agencies, working with both UK-based and global clients providing day-to-day press offices, securing coverage across top tier national publications, supporting at brand events, and developing strong relationships with national, regional and trade media. She also spent a year in Birmingham, working as a Communications Intern for a sustainability and reforestation charity, supporting across all internal and external comms, as well as community, school and volunteer events.

 

With a passion for education and equality, Mara volunteered with Student Action for Refugees society, meeting weekly with a refugee partner to support with their language development over a six-month period, as well as with the Trussel Trust creating food boxes for those in need.

 

Prior to this, Mara achieved a BA Hons in English Literature and Italian from the University of Leeds. While at University, Mara volunteered with a pen pal scheme for the elderly people in the local area, corresponding regularly with her allocated partner and supporting at events.

Service Specialisms

Administration

Sector Specialisms

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.