CASE STUDY

Westminster Women’s Clinic

Delivering a brand refresh and sleek website for a premium London-based private healthcare clinic.
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Client

Westminster Women's Clinic

Sector

Healthcare

Services provided

Web Development

Graphic Design

The Situation

Westminster Women’s Clinic was founded in 2021 with a vision to unite a team of multidisciplinary specialists to offer exceptional, holistic care for women and their families. With a brand-new state of the art clinic opening in West London in Spring 2024, the clinic’s founder, Miss Jess McMicking, sought an equally impressive brand refresh and website that would preserve the clinic’s traditional essence while introducing a modern and sophisticated look. The new branding needed to appeal to patients seeking personalised and premium healthcare services.

What we did

Working closely with Westminster Women’s Clinic, PLMR focused on capturing the clinic’s core values through its updated branding. We developed a cohesive new visual identity that balanced elegance with a modern touch. Our work included:

  • Brand audit with a focus on uniqueness, modernity and accessibility
  • Refreshed logo design and overall visual language
  • Comprehensive brand guidelines
  • Bespoke icons
  • Layout design for a corporate brochure
  • A fully redesigned, user-friendly website to showcase the clinic’s services

The Result

The refreshed visual identity and website breathed new life into the Westminster Women’s Clinic brand, creating a compelling and engaging digital presence that resonated with both existing and new patients. The modern design offered a fresh aesthetic while maintaining the clinic’s traditional appeal, perfectly aligning with its vision of personalised healthcare.

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