CASE STUDY
Sunrise Senior Living UK and Gracewell Healthcare are a residential care home provider. They wanted to improve their homes’ online presence, which performed lower in search rankings. PLMR were asked to help improve the search rankings for certain homes and monitor their customer journey analytics, in the hope of having higher conversion rates for those homes in a week’s trial focused on improving customer enquirers around four homes.
Our team put together a location-based Facebook advertising campaign targeting users above the ages of 30+ living within a 10-mile radius of four homes. The message of the campaign was simple –“Your nearest care home is 10 miles away”.
Each post was linked to the overview pages for each individual homes and journeys were independently tracked through Facebook and Google’s analytics platform.
In only one week, our Facebook Ads campaign achieved the following:
The selected homes overview pages on the main websites were the second and third most viewed page for both brands and most homes achieved more views than the Sunrise/Gracewell homepage – a huge achievement. Overall the four homes had a
significant number of conversions from the Facebook ads.
PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.
