We can’t believe it’s been four years since we launched the Kids Meals Map! What started as a response to a pressing need for food-insecure families grown into a vital resource that connected communities across the UK. Lead by Marcus Rashford’s incredible efforts, as well as The Food Foundation we’re thrilled to look back on how this initiative made a real difference in the lives of so many.
Join us as we celebrate the journey of the Kids Meals Map and the inspiration it had for future campaigns we have worked on since its launch four years ago.
In October 2020, a parliamentary vote not to extend Free School Meals during the half-term break prompted footballer Marcus Rashford to use social media to highlight businesses, councils, foodbanks, and organisations stepping up to support food-insecure families. Within one evening, over 100 organisations were listed, showcasing community spirit across the UK.
Inspired by this response, PLMR recognised the need for a centralised platform to help families find local resources. Within 24 hours, PLMR digital launched KidsMealsMap.co.uk, an interactive map showcasing businesses and organisations providing free meals for vulnerable children. The platform allowed businesses to submit their information for real-time updates.
The map was an immediate success, attracting over 20,000 visits in its first 24 hours. It received widespread attention from MPs, local councils, celebrities, and the Mayor of London, featuring on major news outlets including BBC News and ITV News, and earning a double-page spread in The Guardian.
By the end of the half-term, the map achieved impressive milestones:
· 50,000+ unique visits
· Over half a million social media users reached
· 1,100+ businesses listed
· Visits from 687+ locations across the UK
· Access from users in 104+ countries
Recognition and Impact PLMR was awarded the “Best Use of a Communication Tool in a Campaign” at the 2021 PRCA Digital Awards, recognising our collaboration with Marcus Rashford and the Food Foundation in the fight against child food poverty. Jo Ralling, Head of Communications at The Food Foundation, noted the map’s vital role in connecting families with local help and raising awareness of food poverty. Alex Hackett, PLMR’s Group Director of Digital, expressed pride in the project’s success, stating, “Taking a 1 AM idea to an award-winning project is beyond my wildest dreams.”
A Commitment to Change At PLMR, we are committed to supporting life-changing causes, donating 5% of our net profits to charity each year. Being involved in the Kids Meals Map project was especially close to our hearts. As we reflect on its success, we remain dedicated to driving positive impact and championing initiatives that address social issues.
Looking Ahead: Building on Our Legacy
As we look to the future, PLMR is proud to continue our tradition of excellence, having won the “Best Use of a Communications Tool in a Campaign” award at the PRCA Digital Awards for four consecutive years. Our recent projects include an innovative hiring platform developed with the University of York and Skills for Care, as well as initiatives supporting Ella’s Kitchen and the Big Issue.
We remain committed to leveraging our digital expertise to create impactful tools that address pressing social issues and drive positive change.
