The UK General Election - 4th July 2024

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PLMR Group Media Snapshot: November 2023

November brought with it a change in seasons, marked by the traditional Autumn/Winter celebrations of Bonfire Night and Thanksgiving for those over the pond, as well as the commemoration of Remembrance Day. Coffee shops launched their festive drinks menus, retailers unveiled their much-anticipated Christmas adverts, and frost has started appearing on our car windows – we won’t say it yet, but it is beginning to look a lot like…

Nevertheless, it has been a busy time in Westminster with a Government reshuffle, the King’s Speech and the Autumn Statement all in the space of three weeks. The month has also flown at PLMR in a haze of buzzing activity. We continued to hold our insight events with political figures, including Shadow Minister for Roads, Bill Esterson, and SNP Spokesperson on the Economy, Drew Hendry MP. We also onboarded new clients, delivered hundreds of pieces of coverage and even took a selfie with Ainsley Harriet at a client event!

As always, across the PLMR Group, we continue to support and advise our clients, securing strategic and impactful national, regional, trade and broadcast coverage, for a breadth of sectors. So, read on to see some of our favourite coverage highlights for November 2023!

The Times: Sustainable jet fuel factory wins government backing

Client: Nova Pangaea Technologies

Team: Energy and Sustainability

Sector: Energy/Transport

Nova Pangaea Technologies (NTP) produces biofuels which are converted into sustainable aviation fuels, helping to decarbonise the aviation sector. As part of ‘Project Speedbird’, a partnership between NPT, British Airways and LanzaJet, NPT received multi-million-pound funding from the Government.

To publicise this announcement, PLMR coordinated, produced and published a press release on behalf of the partnership, gaining significant coverage. This included nationals such as The Times, The Independent, and The Telegraph; trades including ENDS Waste & Bioenergy, Energy Live News and Travel Weekly and regional papers such as the Northern Echo and Teesside Live.

Channel 4: Campaigners call for government support for deaf sports

Client: UK Deaf Sport

Team: Public Affairs

Sector: Charity

UK Deaf Sport is launching its Fair Play for Deaf Athletes campaign to secure government funding, support elite deaf athletes and send a GB Team to the Deaflympics.

PLMR supported the campaign by preparing stakeholder outreach materials and delivering a parliamentary drop-in event to brief MPs. Attendees we secured included the chair of the Women and Equalities Committee, Caroline Nokes MP, Shadow Disability Minister, Vicky Foxcroft and Lib Dem Health Spokesperson, Daisy Cooper MP.

We also supported with the media coverage of the campaign, including assisting with a national Channel 4 News piece which featured the campaign and the drop-in event.

Coventry Live: Best free Christmas family attractions across the UK this winter

Client: Coventry Building Society Arena

Team: PLMR Advent

Sector: Leisure and tourism

PLMR Advent supported Coventry Building Society Arena as it celebrated one year since it was bought by new owners – resulting in widespread coverage across key trade media, business media, and leading regional publications in the Midlands.

PLMR Advent worked closely with the senior leadership team to produce a feature to share with media publications, resulting in coverage in Conference News, Exhibition News, Access All Areas and a double-page spread in a major regional publication, CoventryLive.

BBC: Cinema to be built in children's hospital

Client: MediCinema

Team: Health and Social Care

Sector: Healthcare / Charity

MediCinema builds, installs and runs state-of-the-art cinemas in hospitals and other healthcare facilities so patients don’t have to miss out, positively impacting patient mental health and family wellbeing. A partnership between MediCinema, Alder Hey Children’s Charity, and Alder Hey Children’s NHS Foundation Trust was announced to establish a state-of-the-art cinema within Alder Hey Children’s Hospital in Liverpool.

PLMR crafted and disseminated a press release to announce the collaboration and project details. We also facilitated media coverage to generate awareness and support for the initiative. This received fantastic national coverage on The BBC,  regional coverage in the Liverpool Echo and even film trade media coverage in Screen Daily.

This widespread coverage resulted in Liverpool locals being inspired to raise funds for MediCinema, such as eight-year-old Emma.

East Anglian Daily Times: Success serves as an inspiration for those wanting career in social work

Client: Social Worker of the Year Awards

Team: PLMR Genesis

Sector: Charity

The Social Work Awards is a registered charity whose purpose is to give recognition to the challenging work of qualified social workers, promote best practice, celebrate success, and improve public understanding of the profession. PLMR Genesis manages the Social Work Awards and all associated PR, as well as supporting the governance of the charity.

We secured significant media exposure for the 2023 awards, in particular an impactful piece of coverage in the East Anglian Daily Times in Suffolk which highlights the inspirational quality of the Awards and celebrates the several award winners from Suffolk.

Coverage secured in print.

In other news...

Hospital Times: Tackling the winter crisis and future-proofing the NHS

Client: Mastek

Team: Healthcomms

Sector: Digital health

Mastek is a digital and cloud transformation specialist that helps enterprises navigate the digital landscape and stay competitive. PLMR Healthcomms secured a strategic opportunity for the client in two target trade press, the Hospital Times and Integrated Care Journal.

Mastek Adviser and former Deputy CEO of NHS Digital, Rob Shaw CBE by-lined an article which outlined a three-point plan to situate digital infrastructure at the centre of any NHS response to additional winter pressures.

You can read the full story here.

We’ll be back next month with PLMR Group’s latest media hits, but in the meantime, you can read more about PLMR’s award-winning PR services over on our case studies page: https://plmr.co.uk/case-studies/.

We’ll be back next month with PLMR Group’s latest media hits, but in the meantime you can read more about PLMR’s award-winning PR services over on our case studies page.

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