PLMR Group Media Snapshot: October 2023

October’s media landscape has been dominated by some incredibly sombre headlines, closely following developing events across the globe. It has also brought with it an opportunity to mark and celebrate Black History Month; to see South Africa crowned Rugby World Cup winners; to hear political parties across the UK set out their vision for the future during the conference season, and to prepare for the arrival of wet weather and darker days as the clocks change.

Amongst all this, PLMR Group’s PR consultants have continued to support clients to secure strategic and impactful national, regional, trade and broadcast coverage, helping businesses in a range of sectors to achieve their goals. Across the month our colleagues have attended Party Conferences and countless events, onboarded new clients and continued progressing exciting projects.

In a busy month, here’s a taster of some of our top media highlights for October!

The Independent: Alarm as acid attacks soar by 69% with more women than men affected for first time

Client: Acid Survivors Trust International

Team: PR and Corporate Communications

Sector: Charity/ non-profit

PLMR supported Acid Survivor’s Trust International (ASTI), the only international organisation whose sole purpose is to end acid violence at a global level, to secure national coverage of their work supporting acid violence survivors and promoting the launch of a new project in the UK. Project Irreversible is ASTI’s prevention initiative to counter the rise in acid attacks.

Leveraging ASTI’s data and insights, as well as our widespread media connections, PLMR optimised the press release and secured more than 70 pieces of coverage, including eight national pieces. The coverage helped raise awareness of the severity of acid attacks in the UK and showcased ASTI’s work to a wide national audience.

BBC Newsround: We meet the animals giving blood for life-saving operations

Client: The Royal Veterinary College

Team: PLMR Education

Sector: Education

Two objectives of the Royal Veterinary College (RVC) are to encourage more interest in a veterinary career amongst primary-aged children and to demonstrate the expertise and high-quality client care at its Queen Mother Hospital for Animals.

We, therefore, worked with BBC Newsround to pitch and develop a feature on the RVC’s leading work on, and the importance of, cat and dog blood donations. This culminated in a feature piece that was shown on BBC’s Newsround programme, uploaded to its online site and BBC iPlayer and shown in classrooms across the country.

Property Week: Scrapping of HS2 leg is a tragedy

Client: Ardent Management

Team: PLMR Advent

Sector: Property

PLMR Advent acted quickly as news broke regarding government plans to scrap the northern leg of HS2 to achieve coverage in a leading property trade publication for its client Ardent Management.

Property Week published an opinion piece the morning after the announcement from Jon Stott, managing director of Ardent. The piece titled ‘Scrapping of HS2 leg is a tragedy’, provided valuable insight into how the news could impact landowners and property owners.

It was also featured in the print edition of Property Week and online with PropertyWire.com as well as on a string of business titles.

The National: Scottish woman celebrates becoming one of the oldest people in UK

Client: Holmes Care Group

Team: Energy and Sustainability

Sector: Health and Social Care

The manager at Grandholm Care Home of the Holmes Care Group contacted PLMR to let us know that one of their residents, Rosella, was turning 107 and that the home was planning celebrations for the big day, including a visit from the Lord Lieutenant of Aberdeen.

We liaised with the care home manager, drafted a press release, and oversaw the logistics for a press visit from the local newspaper, Aberdeen Press & Journal/Evening Standard, and supported with media enquiries from STV. We then led a wider sell-in which secured an array of regional, sector and national coverage and generated fantastic engagement on socials.

PBC Today: The unrelenting rise of hybrid working: Is construction adapting to growing demands?

Client: The Association for Project Management

Team: PLMR Genesis

Sector: Trade Association and Professional Services

The Association for Project Management (APM) is the only chartered organisation representing the project profession in the world. PLMR Genesis successfully drafted and sold in a thought leadership piece on the evolving hybrid work patterns for the leading construction trade magazine, PBC Today, for APM.

Research by the APM found that more than half of project managers are now working fully remotely in the construction sector – triple the number from the pandemic. As such, we focused the piece on exploring the benefits and drawbacks of this vital workforce segment operating away from the office or site. We also included a case study promoting the newfound landscape and explained what employers should do next to accommodate conflicting needs and goals heading into 2024.

It was a fantastic, high-profile piece for APM, promoting their expertise and insight.

The full story is available in the print edition of PBC Today.

In other news...

Securing Policy Change: Initial Teacher Training Bursaries for Religious Education

Client: The Religious Education Policy Unit

Team: PLMR Healthcomms

Sector: Education

PLMR Healthcomms is supporting the Religious Education Policy Unit in campaigning for high-quality Religious Education (RE) for all children and for them to be taught by well-qualified and trained teachers. This is because one in five schools report offering zero hours of RE in Year 11, and in nine of the last 10 years, the Department of Education has missed its recruitment target for secondary RE teachers.

In the last 12 months, our work has revolved around re-introducing an initial teacher training bursary for RE and has included a Westminster Hall Debate, meetings with Government Ministers, support for an Education Select Committee session, and more recently, the coordination of a joint letter to the Secretary of State for Education, signed by over 30 Parliamentarians and 40 RE leaders. In October, it was announced that the Government has reversed previous decisions, and after three years, provided an initial teacher training bursary for teachers of RE, for the 2024-25 academic year – a significant win for the client.

We’ll be back next month with PLMR Group’s latest media hits, but in the meantime you can read more about PLMR’s award-winning PR services over on our case studies page.

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