The UK General Election - 4th July 2024


PLMR Advent Are Supporting The UK Corporate Games

A leading Midlands PR and communications company is backing a major sporting festival, which is returning to Coventry and Warwickshire this summer.

The UK Corporate Games is taking place from August 3 to August 6, with the University of Warwick being the hub of the games which is supported by Coventry City Council and the Coventry and Warwickshire Chamber of Commerce as partners.

The Games, which is celebrating its 30th anniversary, consist of up to 21 different sports across the three days – from running to football and from golf to netball.

PLMR Advent, which is based in Coventry and is part of the PLMR Group – with offices in London, Birmingham, Glasgow and Ipswich – is supporting the event and already has its first participant signed up.

Keen runner Sam Jackson, an account manager with the company and a member of Rugby and Northampton Athletic Club, is running in the 5km event.

Organisations can sign up to enter as little as one individual into a solo event through to hundreds of staff taking part in a range of sports.

Companies will be placed in a division with other businesses of a similar size in order to make it as competitive as possible. The games are inclusive and open to all and many sports also have age categories.

Doug White, Games Director, said: “We are delighted to partner with PLMR Advent and we are very much looking forward to the Games as we’re just a few weeks away from our entry deadline in July.

“We want businesses of all sizes and sectors to sign up and make full use of this opportunity for team-building, employee wellbeing and networking.

“PLMR Advent has great connections across media and business in the region so it is fantastic to have them on board.”

The University of Warwick is the main hub location for the Games but other venues will be hosting different events, including Daytona Tamworth, Riverside Stratford, Stoneleigh Deer Park Golf Club and Stonebridge Golf Course.

Sports include badminton, basketball, dragon boat, golf, esports, karting, netball, poker, running, soccer, soccer 6s, soccer 5s, softball, squash, table tennis, tennis, tenpin bowling, and touch rugby.

Lee Corden, Director of PLMR Advent, said: “It’s great to see the UK Corporate Games returning to the region – bringing businesses and visitors to the area.

“We are thrilled to be supporting the event and even more so to have Sam already signed up as our first entrant. We understand the benefits of sport on health and wellbeing and it promises to be an amazing few days.”

Regional businesses will get the opportunity to compete against multi-national companies and network with the like of Barclays, Freeths, EY, Bupa and IBM at the Games SuperCentre registration and Saturday Welcome Festival.

Local councils in Coventry and Warwickshire, along with the University of Warwick, have also signed up for the event, all entering sizeable teams of more than 100 participants.

The entry fee is only £89 + VAT per participant with additional supplements for karting, tenpin bowling and golf.

There is still team to register teams for this year’s event and for more information on how to get your organisation involved visit, email or contact 01733 838444.

Pictured: Doug White (left) with Lee Corden

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