PLMR Digital Account Director, Lucy Somers, has been awarded the “Digital Professional of the Year” award at the 2023 PRCA Digital Awards.

Lucy joined PLMR as an apprentice for the digital team in 2016 and quickly rose through the ranks to become the team’s deputy team leader and a Digital Account Director. Lucy now oversees digital strategy for some of PLMR’s biggest clients, as well as providing invaluable support to businesses across various sectors with their website development and digital marketing needs.

Lucy has also been instrumental in supporting the career development of new digital consultants, building a team that provides leading digital support in everything from web development and social media management, to video production and graphic design.

PLMR Group Director of Digital, Alex Hackett, said:

“I am so delighted to see Lucy take home this much-deserved prize. Lucy is an exceptional digital consultant who has achieved so much for PLMR and our clients across a range of digital service areas. Since it’s inception, the PLMR Digital team has strived to provide the very best in digital support and consultancy – Lucy has been instrumental in this effort, allowing us to build our multi-award-winning digital capability. Congratulations Lucy and thank you for everything!”

The team also won the “Best Use of a Communications Tool in a Campaign” award for an unprecedented third year in a row, working with leading baby food brand Ella’s Kitchen to help put sensory food play on the political agenda.

PLMR has won awards and received nominations at every PRCA Digital Awards ceremony since the digital practice began.

PLMR Group Director of Digital, Alex Hackett, won the Digital Professional of the Year award in 2019 and the team has won the “Best Use of a Communication Tool in a Campaign” for the last three years running.

In 2021 the team took home the trophy for their work with the Food Foundation and Marcus Rashford, producing a fully interactive map of businesses, charities and local councils who were offering free and reduced meals for families in need during the holidays. In 2022, the team won the award for building a purpose-built campaigns platform for the Big Issue which allowed users to find out how the risk of homelessness in their constituency had changed throughout the pandemic. The campaign secured a £316m Homelessness Prevention Grant to help people in England who are homeless or at risk of losing their home.