PLMR Genesis backs the Eastern Powerhouse to drive growth across the East of England

As part of its continued focus on supporting businesses and driving growth across the East of England, PLMR Genesis is delighted to sponsor the Eastern Powerhouse.

Spearheaded by the former Mayor of Cambridgeshire and Peterborough, James Palmer, the Eastern Powerhouse is an independent, business-led organisation focused on building and making the case for strategic investment across the East of England.  


The organisation was officially launched in Westminster on 15 March attended by businesses and policy-makers from across the region, including the PLMR Group, and featured an address by the Minister for Science, Research and Innovation, George Freeman MP. 


Profile and investment 

The East of England has been – and will continue to be – one of the core drivers of UK economic growth and success. Yet its profile and investment has often lagged behind other regions. 


With an increasingly vibrant and expanding regional economy driven by renewable energy; life sciences, advanced manufacturing and technology; transport; and professional services, the region is ideally placed for strong growth and success. Equally, the importance of the right infrastructure, skills and connectivity is central to unlocking the region’s potential. 


The launch of the Eastern Powerhouse provides an opportunity for the region to put forward a consistent and cohesive case for investment and support. 


Regional leadership 

As one of the region’s leading integrated communications agencies we understand the need for businesses and other organisations to raise their profile with decision-makers and target audiences. Key policymakers should be made aware of what businesses in the East of England can all deliver, if fully supported. We want to ensure our experience and expertise is used to support these ambitions for the region. 


Simon Darby, PLMR’s Director of East of England said: “The East of England is home to many exciting, innovative businesses and industries that will be at the forefront of the UK’s growth, resilience and success in the coming period.  


“The region is perfectly placed to deliver on creating high-skills jobs, driving Net Zero and unleashing the potential of tech and innovation, as well as acting as the UK’s gateway to Europe and the world.  


“We hugely welcome the launch of the Eastern Powerhouse as a platform that can speak for and promote the region as whole and we look forward to playing a leading role in working with James and the team to make this a reality.” 


Further information about the Eastern Powerhouse can be found at 


PLMR Genesis provides results-focused solutions for clients in today’s digital world, including building and managing brand reputation and driving business or organisational goals through an integrated, multi-channel approach to PR and marketing. 


It works with clients who are leaders and influencers across a variety of business, industry, public and charity sectors. For more information and to learn more about careers at PLMR Genesis, visit 

Caption: James Palmer, Chair of Eastern Powerhouse and former Mayor of Cambridgeshire and Peterborough. Copyright: The Photo Team. Credit: Eastern Powerhouse

Caption: East of England leading communications agency PLMR Genesis is a sponsor of the Eastern Powerhouse. Copyright: The Photo Team. Credit: Eastern Powerhouse

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