Veganuary has a simple aim; to encourage as many people as possible to adopt a plant-based diet for the entirety of January. This campaign has grown hugely since its official inception in 2014, with more than 706,965 people taking part last year, which increased to 1.8 million in January 2024. Whether it’s for health-related, ethical, or environmental reasons, more and more people are trying veganism, including major businesses. In this edition of the PLMR Podcast, five members of the company discuss the growth of veganism, what it means for businesses, and their own experiences of giving Veganuary a try.