We’re proud to say that the team at Genesis has maintained or achieved their Chartered Institute of Public Relations (CIPR) Continuous Professional Development status for 2020/21 despite the challenges of lockdown during the pandemic.

Our 17-strong team participated in virtual webinars and other learning events with topics ranging from brand building to crisis comms, to build up the required minimum 60 points, although Genesis has a stretch target of 90 points.

The CIPR recognises that continued professional development (CPD) is a core expectation for all PR professionals, and that CPD must be completed each year to maintain our accredited status.

The CIPR says Accredited PR Practitioner status is a hallmark of commitment to professional excellence. It shows PR and digital marketing practitioners are committed to keeping professional skills and knowledge up to date while continually developing and broadening horizons.

Director, Penny Arbuthnot said: “I’m very proud of our team for remaining committed to professional and personal development during what have been, and continue to be, challenging times.

“It is vitally important that we keep up with current industry best practices, ethical concerns, new innovations, and other important developments to ensure both Genesis and our clients remain one step ahead of the game.”