58% of the general population think that dental check-ups should be made free. In polling commissioned by PLMR and conducted by Censuswide of major “free” policies in the Labour manifesto, it was found that making dental check-ups free is the most popular announcement, followed closely by personal at-home care in England for over-65s (55%). Much less favoured where Labour’s commitment to free tuition fees (32%) and fibre-optic broadband for all homes and businesses (22%).

The research was conducted with 1,001 respondents aged 18+ in the UK between 25.11.2019 – 27.11.2019. The survey was conducted from a nationally representative sample of UK adults who were asked: “What areas do you think most need to be made “free”, if any? (tick up to three)”

Survey results here.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.