New director brings financial sector expertise

We are delighted to announce the appointment of Louise Ahuja as director to accelerate the agency’s growth in East Anglia with a focus on professional and financial services and fintech.

Louise brings with her two decades of experience working at leading London agency Lansons where she was a corporate communications expert for both B2B and B2C focused companies.

Louise, who was a partner on the management board at Lansons, was instrumental in growing the firm’s client base in reputation management consultancy. She was a trusted adviser, building brands and protecting reputation for organisations such as Pension Protection Fund (PPF) and Post Office Money.

Commenting on her appointment, Louise says: “Genesis’ ambitious growth plans means it’s a really exciting time to join and work outside the ‘London bubble’. I’m looking forward to helping clients build PR programmes which earn attention and ultimately influence behaviour to increase and protect their profits.”

“In addition, the region has many fast-growing financial services, fintech and professional services companies looking to build their brand and purpose, which is my area of expertise, so I’m keen to get stuck in.”

Penny Arbuthnot, director at Genesis, commented: “Louise brings national and international experience and expertise in reputation management and corporate communications and we are incredibly excited she has joined Genesis to help steer the agency’s development and growth.”

Genesis provides integrated marketing communications for today’s digital world, including PR strategy, corporate communications, reputation management, social media and digital marketing.

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