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DEBATE: In light of the latest study, have we overreacted about the effect of social media on teenagers?

Kevin Craig, chief executive and founder of communications agency PLMR, says YES.

While the discussion about the impact of social media on young people has been a hot topic at the school gates over recent years, we parents have been relying on anecdotal evidence to inform our hysteria. New studies, the latest of which calls the impact of social media on teenagers “tiny”, are very welcome and help us better understand its role in today’s society.

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.