The Coventry and Warwickshire Chamber of Commerce’s Go For Growth campaign was a media hit in 2016.
The campaign, devised and publicised by Advent, was designed to raise the profile of many of the issues acting as a barrier to business growth across the region – from skills to infrastructure.
Over the course of the year, Advent averaged over one media hit per day for the campaign – 382 in total – in a range of outlets including web, print, radio and TV as well as helping to increase social media engagement for the Chamber.
The campaign even won backing from former cabinet minister Michael Portillo when he spoke at the Chamber’s annual conference in the autumn.
Pictured: Go for Growth media update