In a world where you’re limited to 140 characters, where ‘LOL’ is in the Oxford English Dictionary and where your text messages can be instantly emoji-fied, it can be difficult to argue the point for proper punctuation and grammar.

The written landscape in PR is changing from lengthy press releases and chunky corporate brochures to as-it-happens news shared with the world, instantly. Online news sites, blogs and social media – there is a digital thirst for fresh content and it can be difficult to keep up when you’re hurriedly typing away with one thumb on a smartphone-sized keyboard. When an emoji can say a thousand words, grammar can easily be overlooked.

Yet it is because of the fast-paced digital age that grammar is ever more important. It gives meaning to our writing and defines our work. Whilst a misspelled word, a missing comma or a misplaced apostrophe might seem like a small issue, it’s something that your social media followers won’t forget.

Donald Trump is causing a stir in the US for many reasons, including his error-ridden Tweets. For someone who is working hard to prove his credibility as the President-elect, his grammatically controversial quotes (as well as his shoot-from-the-hip style) have caused a backfire from Twitter users worldwide.

If you’re promoting your business to new audiences, you need to prove your integrity and attention to detail. Poor grammar will leave a stain on the internet and your reputation, so it’s always best to make sure your digital profile is in good hands.

Find out more about how we can help your business with digital and social media services by calling us on 01473 326400.