REPUTATION MATTERS: HOW TO DO PR AS A SCHOOL

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Issues management should be as much a part of forward planning in schools and trusts as the annual prospectus, says Elin de Zoete in Schools Week

Many moons ago business magnate Warren Buffett said: “It takes 20 years to build a reputation, and five minutes to ruin it”… and that was before the days of lightning-quick social media. The language of reputation management and crisis communications used to be an alien lexicon in schools, but as the chain infrastructure keeps growing and scrutiny intensifies, education institutions need to equip themselves to share their successes and to manage any issues professionally.

Click here to read the full article in Schools Week

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PLMR’s crisis communications experience is second to none, and includes pre-emptive and reactive work across traditional and social media channels. We work with a range of organisations to offer critical communication support when they are faced with difficult and challenging scenarios.