Genesis PR has been commissioned by the Suffolk Agricultural Association (SAA) to promote the county’s most prestigious event, the Suffolk Show.

Now in its 185th year, this year’s Suffolk Show will take place on 1st and 2nd June at Trinity Park on the outskirts of Ipswich. Last year, the event attracted upwards of 85,000 visitors over two days and showcases the best of Suffolk and the county’s lifestyle from every angle, from farming and food to traditional skills, flowers and fashion.

Genesis PR has been appointed to run a creative media relations campaign across Suffolk and the surrounding counties to promote the show to a wide audience across the county.

Penny Arbuthnot, director of Genesis PR, says: “We are thrilled to be appointed to work with the Suffolk Show team. Our campaign will focus on increasing the numbers of Suffolk residents to the show as well attracting new visitors from outside of the county, especially from Essex and Cambridgeshire which are easily in reach for families looking for a great day out during half term week.”

Bill Baker, SAA Show Director, commented: “Genesis PR demonstrated a real understanding of our needs and a passion for the Show itself so they are a natural fit for us. We are all really excited about welcoming regular visitors as well as new faces to enjoy all that will be on offer at this year’s Suffolk Show.”

The Suffolk Show is run and managed by the SAA, as a Charity, the SAA’s core purpose is to promote the importance of food, farming and the countryside to the economy and character of Suffolk through the Suffolk Show itself and a series of education programmes aimed at young people in schools and colleges.

Genesis PR is a full-service PR agency delivering integrated PR, digital and social media for regional and national clients.