Michelle is an Account Director at PLMR Midlands, specialising in strategic PR and communications campaigns that help organisations raise their profile and engage effectively with key audiences.

She has more than a decade of experience in local and regional journalism after working at respected titles including the Halifax Courier, Coventry Telegraph and Nottingham Post, covering news and sport, before moving into communications in 2003. Her strong news sense and media expertise enable her to secure impactful coverage and deliver stories that resonate with target audiences.

Michelle works closely with clients across the professional services and leisure sectors, providing both proactive and reactive PR advice. She has extensive experience building relationships with regional and trade media to help businesses and organisations achieve strategic coverage.

Her expertise spans award submissions, annual reports, brochures, e-newsletters and thought leadership content for business organisations, property consultancies, land promoters and local authorities. She also edits a quarterly digital magazine for a trade association and interviews businesses across the West Midlands to bring their stories to life through engaging written case studies and social media video content.